Best SEO Services & Digital Marketing Company In India – HP Sangha

Essential Questions to Ask Before Selecting an SEO Company

You had a state-of-the-art website built, but no one seems to care. Analytics show you receive only a handful of visitors every day and when you do a Google search for your product your website is buried on page 19 of the results. You’ve been around enough though to understand that the problem isn’t your product or service, nor does it have to do with your location or pricing.

The problem is that you haven’t hired anyone to engage in search engine optimization (SEO) efforts on behalf of your website and until you do you’re going to remain an afterthought to Google et al.

Why Work With Search Engine Optimization Agency

The Power of SEO

It won’t be far-fetched to compare a good SEO strategy with the likes of a diamond mine or an oil field, because the highest commodity for any business is people. Without consumers, there is no money to be made.

Now, consider the fact that more and more people are doing their shopping online. Having access to a product from the comfort of a home or office, even when it’s thousands of miles away, is a convenience that speaks directly to the future of most businesses.

In other words, it all comes down to “traffic”, the most valuable commodity on the internet. The business with the most traffic will automatically gain the upper hand in terms of sales and success.

How SEO Influences a Business

The whole point of the exercise is to rank as high on search engine results as possible because this is the place where a business will get the most exposure. Although there might be individuals who would love to argue against this exercise, the facts speak for themselves.

Recent studies have shown that 93% of online searches start with a search engine. Google is currently the leader in this area and it owns no less than 60% of the market. But this is not the only statistic with incredible value.

Some other interesting elements a business owner should consider are that 70% of clicks come from organic traffic. Just to avoid any confusion, organic traffic is a reference to individuals who make use of search engines, seeing as they are looking for something specific.

Business owners will also be interested to know that search engines beat social media-driven traffic by up to 300%. However, the most important statistic is that 75% of users won’t go past the first page of a search result.

With all these elements in mind, there is no question or doubt that a business with an optimized site will enjoy an abundant amount of traffic. This will naturally lead to more sales and greater success.

Even if a competing business with better prices can be found on the second, third, or fourth page, it won’t make much of a difference, given that they didn’t show up first.

This puts things into perspective, seeing as search engines focus on the relevancy of the site. It also means that the smallest business is capable of giving big corporations a run for their money because size doesn’t matter on the internet.

For search engines, it’s all about creating a quick and comfortable experience for the user. The only question that remains is which company will capitalize on the situation.

Get to Know your SEO Expert by Asking the Right Questions

You know you need to hire an SEO expert but how do you know which company will produce results? The best thing to do is to sit down with any prospective Indian SEO firm and ask them the following questions.

If they truly know their stuff, they’ll welcome questions and be able to answer them in a way that’s both concise and clear.

  • Why Should I Choose Your Company?

This should be the first question you ask because if they can’t deliver a compelling argument for choosing their agency, then they probably aren’t one.

Any business person worth their salt will have a well-considered, easy-to-understand answer to this question at the ready in case they’re ever asked.

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  • How Long Have You Been Providing SEO Services?

Everyone has to start somewhere, but you don’t want to be anyone’s first client. On the other hand, if they are a new SEO firm but the principals come from other, established companies they should have at least 3 years of practical experience in the SEO field. If not, keep looking.

  • Who Exactly will be Handling My Account?

Chances are if it’s a large company the person you’re talking to is not necessarily the person who will be responsible for handling your SEO effort.

You’ll want to know who that person is, and what their qualifications are and you’ll also want to talk to them in person before signing any contracts. You’ll be working with that person for months after all, so it’s important you feel comfortable interacting with them.

  • Can You Provide References?

Of course, no one is going to provide the names of unhappy clients, but you’ll nonetheless want to speak to as many people as possible who have had dealings with the company in the past. You’ll also want to see real-world examples of past successes via keyword searches using Google.

  • Will You Want to Make any Changes to My Website and, if so, What Kind?

Even if your website is brand new chances are some aspects could use improvement from an SEO standpoint. Perhaps it doesn’t load as fast as it should, or maybe it’s not truly mobile-friendly (which is something Google is putting more and more emphasis on these days).

If they say everything’s great, ask them to explain why they believe that to be so.

  • What Type of Link Building Efforts Will You Undertake?

Building links to other sites Google considers authoritative should be a key part of any SEO effort. There are several legitimate ways this can be done including commenting on articles on industry-leading websites, guest blogging, and gaining positive recognition from influencers in your particular space.

  • How Do You Plan to Optimize My Social Media Presence?

Facebook, YouTube, Twitter, Pinterest, Instagram, and more are all essential elements of any SEO campaign in 2019. If you have no social media presence, one will need to be created for you and then leveraged to optimize your exposure to today’s tech-savvy, mobile consumers.

  • How Much Will Traffic to my Website Increase if I Hire You?

While no one can predict precisely how much increased traffic you’ll see, they should be able to provide you with a ballpark figure. If your site has been floundering but is structurally sound, optimized for mobile, and contains high-quality content it should be able to deliver anywhere from 50-100% more traffic within the first few months.

  • Which Keywords Should My Website be Targeting?

While it will be difficult for someone with limited knowledge of your product or service to provide a comprehensive answer to this question they should be able to identify several essential keywords for your industry and lay out the steps they plan to take to identify more.

  • Will You Provide a Detailed Written Estimate?

Any legitimate SEO company in India will be happy to provide you with a written quotation that includes an itemized list of the services they’ll be provided at what cost. If they balk at the idea of providing a detailed quotation, then don’t even consider them.

The Other Side of the Coin

If an Indian SEO company knows what they’re doing, it’s going to be in demand and can afford to be picky when it comes to selecting clients. So don’t be surprised if, after answering your questions, the SEO agency has some of their own to ask you. These may include:

  • Who do you consider your primary competitors?
  • Is this your first foray into search engine optimization?
  • Are you currently using PPC advertising?
  • Do you have a personal social media presence?
  • What type of results are you looking for?

Again, if they start asking you questions like this take it as a good sign that they know what they’re doing and don’t necessarily need to take you on as a client. It’s better to have to wait a bit for someone who can help than to simply take the first company that says they can start immediately.

An effective digital marketing campaign can make the difference between thriving in the digital age and floundering. As such, don’t entrust your SEO efforts to just any old company. Make an effort to get to know something about your potential SEO contractor by bringing the above list of questions to your first face-to-face meeting.

The Bottom Line

A good SEO strategy will entail constant changes and adaptations because the internet is not a static environment. As search engines redefine the algorithms on which their systems are based, the need to stay updated will always be there.

However, it will also produce more than just a few new customers. For many businesses, a good strategy will mean the difference between keeping their doors open and becoming leaders in their respective markets.

This is why everyone with a good idea turns to the internet first. The sheer velocity of attention cannot be compared to anything else.

With the power of an SEO expert behind a business, the sky is the limit. There is no place to go but up. Just imagine what it could mean to hundreds of people who are looking for your services just by making this kind of investment.

The best part is that the audience will be targeted, meaning that conversions will go through the roof and the growth will be more than just substantial. It will be the key to reaching the ultimate level of success. At HP Sangha, this is our goal for you. Fill out our Contact Us for your website analysis.